College of Westchester

College of Westchester student

Interactive Digital Media and Marketing - Bachelor's

Use your creativity and savvy to market to the masses!

  • Learn to support brands, websites, and social media channels through message, design and creative concepts.
  • Learn how to identify an audience for specific interactive digital and social media platforms.
  • Learn about search engine optimization (SEO) of digital content and websites.
  • Learn to develop digital business strategies and understand current and anticipate future marketing trends.
  • Learn to implement analytics tools to track and measure the effectiveness of digital and social media campaigns.

Locations offering this program:

White Plains
325 Central Park Avenue
White Plains, NY 10606

Questions? Fill out the form below to get answers.

The College of Westchester is accredited by:
The Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104 (267-284-5000). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U. S. Secretary of Education and the Council for Higher Education Accreditation.

Authorized by the New York State Board of Regents to confer:
Bachelor of Business Administration (B.B.A.), Associate in Applied Science Degree (A.A.S), and the Associate in Occupational Studies Degree (A.O.S).

All programs offered are registered by the New York State Education Department.

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